ABSTRACT
Harry Potter has become more than just a book; it has become an icon, a Michael Jordan, a Coca-Cola, a Pop-Tart, in modern pop culture. The Potter books are now ubiquitous early texts for children, and are also a popular choice for many adults. As the most commercialized books in recollection, the phenomenon deserves multidisciplinary analysis. While the first edition of this volume addressed cultural themes, literary analysis, and critical perspectives, this second edition book speaks as well towards the phenomenon that Harry Potter has become, including the expansion into film, internet, and computer games, and also the increasingly wide array of theory that can be productively engaged to explore the texts.
