chapter  7
12 Pages

German: a language of management designed for Klarheit

If management is a socially definable activity or a bounded reality, then it

follows that management both as a practice and as an object of scientific

enquiry must be characterized by distinctive language behaviour and a

capacity for generating domain-specific lexis. Most people would agree that

management in both senses meets those criteria. Accordingly, we need a guiding definition of the language of management which a) reflects a dis-

tinctive operational reality in a particular culture and b) recognizes that the

terms for management behaviour in the widest sense of the word are not

semantically equivalent across languages. For our purposes the following

definition of the language of management is offered:

a set of linguistic symbols, manipulable in a given language (such as

English, German, Japanese, Russian, etc.), and incorporating standardised terms and informal elements (such as oblique reference,

humour, pretence, etc.), necessary for the conceptualisation, description

and execution of management tasks and sharing of management infor-