ABSTRACT

As evident in this volume, the application of social cognition to communication research in most areas has met or exceeded the expectations expressed by the authors in Roloff and Berger’s (1982) Social Cognition and Communication. Social cognition has been successfully employed to explain communication behaviors in a number of social contexts, ranging from mass media to interpersonal relationships. Yet, there are a few areas in the field of communication research where social cognition thus far has had little impact, and family communication might very well be first among them.