Maurice J. Kane and Robyn Zink PACKAGE ADVENTURE TOURS : MARKERS I N SERIOUS
Tourists’ experiences are diversely understood and are often linked to the description or structure of the tourist product. In this study the tour product is described as both an adventure and a package tour. Adventure tourism is defined and most commonly marketed as involving experience of risk, danger and adrenaline (Hall 1992; Sung, Morrison and O’Leary 1997; Millington, Locke and Locke 2001; Swarbrooke et al., 2003). Conversely, the organized routine and structure of package tourism is conceptualized as passive, safely insulated, experience (Schmidt, 1979; Schuchat, 1983; Quiroga, 1990).