DEVELOPING THE HYUNDAI SPIRIT
But success can only be sustained through the development of human capital-a company's valued human resources. Indeed, it is widely recognized that the quality of a company's employees is a principal ingredient in determining its long-term chances for survival and success. Hyundai is no exception. For many years, the company has invested heavily in its people. At the same time, however, it has demanded a significant return on that investment. Being a Hyundai "salaryman" (or white-collar worker-bong-gueb-jaellg-ee in Korean) is one of the most challenging jobs in the world. What is surprising to many outsiders is that, for all of their long hours and time away from home and family, Hyundai salarymen genuinely seem to enjoy their work and exhibit a commitment to the company that most Western executives would envy.