ABSTRACT
Colleges and their students and faculty are researched and assessed frequently and extensively. Whether motivated to use college students as a convenience sample, or to understand faculty as a unique group, researchers from numerous disciplines have at least some data from the college setting. Inquiry about students in particular from the psychologist, the sociologist, the economist, the educator, the political scientist, and others converges to provide a rich profile of this population’s characteristics, preferences, attitudes, motives, and behaviors that administrators, staff, and faculty in higher education can put to work.
