chapter  4
15 Pages


ByRosalind Brunt

I want in this chapter to indicate what’s involved in ‘asking the right questions’ about the television text. In particular, I’ll be drawing on studies that have adopted contemporary Marxist, linguistic, and cultural theories to provide a new vocabulary for media research. I cannot explore much of the intellectual ‘underpinnings’ of these theories, so I’ve indicated some of their sources in the notes.1 My starting point will be to mobilize some of these new terms and then take the breakfast television programme, Good Morning Britain, as a concrete example of the sort of questions we might usefully ask about ‘pictures of the world’.