chapter  6
Speaking pictures: biem hoa or satirical cartoons on government corruption and popular political thought in contemporary Vietnam
ByPHAM THU THUY
Pages 21

Iconology, or the study of visual representation, is derived from two Greek words meaning ‘speaking pictures’ or ‘discourse of images’. Visual rhetoric involves the use of such speaking pictures to influence people’s sentiments, beliefs and behaviour in certain ways. Accordingly, rhetorical iconology is the study of how advocates have used a society’s representational and symbolic systems in attempts to enlist the will of an audience or different audiences.