chapter  23
11 Pages

What is this ‘black’ in black popular culture?

ByStuart Hall

I begin with a question: What sort of moment is this in which to pose the question of black popular culture? These moments are always conjunctural. They have their historical specificity; and although they always exhibit similarities and continuities with the other moments in which we pose a question like this, they are never the same moment. And the combination of what is similar and what is different defines not only the specificity of the moment, but the specificity of the question, and therefore the strategies of cultural politics with which we attempt to intervene in popular culture, and the form and style of cultural theory and criticizing that has to go along with such an intermatch. In his important essay, ‘The new cultural politics of difference’,1 Cornel West offers a genealogy of what this moment is, a genealogy of the present that I find brilliantly concise and insightful. His genealogy follows, to some extent, positions I tried to outline in an article that has become somewhat notorious,2 but it also usefully maps the moment into an American context and in relation to the cognitive and intellectual philosophical traditions with which it engages.