chapter
3 Pages

Introduction to the case studies

This book adopts an empirical approach to Design Management: the researchers who provided the case studies generated them experientially, spending extended reflective periods working with the designers and design managers they reported upon. The research attempts to define design management by describing examples of it in action. An underlying assumption is that design has a clear and positive contribution to make to a company when effectively integrated with a range of other business functions. A design manager therefore is seen as a specialist team member who utilizes everything at their disposal in positive business development.