chapter  3
Male beauty work in Japan
Pages 22

In 1992 the young women’s magazine With featured an interview with actor Akai Hidekazu, who had just starred as Miyazawa Rie’s love interest in the hit TV series Tokyo Elevator Girls (With 1992). Akai, a former professional boxer from Osaka dubbed the ‘Rocky of Naniwa’, epitomized in physical form a version of standard male attractiveness. His large, blokeish, somewhat doughy ambience suggested desirable male traits such as strength, dependability, resolve and commitment.