chapter  Case 4
5 Pages

Airbus and the A380

WithLincoln C. Wood, Linh N. K. Duong

The global airline industry consists of competitors of various sizes that tend to adopt either of two broad models of serving passengers. Most major airlines purchase aircraft from Airbus and/or Boeing Corporation. Established in 1970, Airbus is a consortium between the governments of the United Kingdom, France, Germany, and Spain. Airbus manufactures components throughout Europe before transporting them to Toulouse, France, for final assembly. Airbus is one example of a company that is competitive because of the collaboration between countries. If each country follows its own national objectives, its domestic industries would not be able to compete with global competitors. As Asian countries become increasingly important customers, Airbus established a plant in Tianjin, China, in 2009, another in Harbin, China, in 2011, and in Mobile, Alabama, in 2013. In the 1990s, Airbus and Boeing collaborated on a very large commercial transport aircraft project.