ABSTRACT
Reactive organisations move through different strategies and business models with surprising regularity. A mature business with visionary management pauses and reflects to critically assess what has changed and what additional value has been created as a result of their strategic change. Data-driven, people-focused organisations do this with increasing ease and at the same time also rapidly identify new and emerging opportunities. Determining the use-value of a product or service and how this will be perceived by the customer/consumer provides the unit of assessment for measuring the performance of a particular business model. Value streaming a key component of lean management, looks to remove or reduce waste within a process. The availability of data within a digital business enables a more meaningful evaluation of the value stream. Prior to implementing a change it is vital to determine the current situation or “as is” status.
