chapter  9
8 Pages

Analysis of search results of kawaii search

WithK. Hashiguchi and K. Ogawa, Japan

Kawaii Search is a blog search engine used to search for sundry items that are popular among Japanese women. Kawaii Search categorizes blog articles into five categories according to their visual appearances “cute” (cute), “yurukawa” (mellow), “kirei” (beautiful), “omoshiro” (amusing), and “majime” (conservative). We analyzed the search results to evaluate the search behaviors of users. The results revealed the characteristics of the five kawaii categories.