chapter  53
10 Pages

Toward emotional design: An exploratory study of IPhone 4

Emotions are essential part of how people experience the world. This suggests that emotions are important for the success of a product and influence the purchase decision of users. In other words, a successful design is linked to the emotions of user. Web reviews are important sources of information for analyzing user experiences. In this paper, using iPhone 4 as a case study, an analysis of web reviews was conducted to elicit the emotional responses of reviewers and gain insights into how different design specification impact on these emotions. Then, some significant points of results were accentuated to help mobile designers in the design process.