ABSTRACT
Recently, due to the awareness of the large creative potential offered by the interaction of a multitude of individuals through the internet, special attention has been paid to collective creativity (Boulaire, Hervet and Graf, 2010). Social interaction through virtual platforms (Social Networks) enables collective creative processes that companies can lead and develop (Hargadon and Bechky,
the continuous contribution of new ideas and knowledge. In this way, a continuous resource exchange and integration occurs and all members can share and use these types of mixed resources (Colurcio, Caridà and Melia, 2011).
