ABSTRACT
Throughout their existence many business organizations have been forced to change and renew, creating a paradox between the need for change and the assumption of stability that is tied to the concept of an organization. As an example of organizational renewal is the development of service business in the context of power and heat generating company in Finland. The dominant logic of the organization has been the construction and effective use of durable power generation assets. The period under investigation starts from the end of the
considerably reduced during 1980s and it became necessary to mobilize the released resources for other tasks: providing services to other industries. In this context the management started to develop service business based on expertise gained during construction era. This attempt to develop service business was a genuine and unique initiative especially because the overall objective was the growth of business through knowledge based services.
