ABSTRACT

Low health literacy has been associated with poor outcomes in health care. Recent research suggests that good health promotional media can help to reduce the literacy barrier and enhance health outcome. However, ways to compare the effectiveness of various health promotional media in educating low-literacy patients are still at an early stage. Immigrant populations are vulnerable to serious health disparities, and language barriers may further exacerbate their limited health literacy in accessing health care information. This research considers a specific group within Vietnamese immigrant mothers in Taipei, most of whom have low levels of education. The purpose of this study is to compare the educational effectiveness of leaflets and videos which are designed to deliver knowledge to immigrant mothers about taking care of their new-born babies, thus establishing useful criteria for lowliteracy patients to evaluate health promotion media. The findings show that the leaflet group performed significantly better than the video group. Compared with dynamic videos, the advantages of static leaflets are easy to read repeatedly, a clear

The purpose of this study is to compare the educational effectiveness of leaflets and videos which are designed to deliver knowledge to low-literacy mothers about taking care of their new-born babies, thus establishing useful criteria for lowliteracy patients to evaluate health promotion media. Even though leaflet is relatively inexpensive to create and provides valuable information for populations, the benefit of its one-size-fits-all approach varies from person to person. On the contrary, video which combine texts, images, audio, and video, seem to be welcome, but whether or not their versatile presentations affect low-literacy patients’ health-related behaviour is not yet known. Considering the abovementioned issues of concern, the primary research objectives of this paper are described below:

● To survey the current strategies, methodologies, and tools to evaluate health promotional media for low-literacy users.