chapter  4
Social Big Data Applications
Pages 20

In this chapter, the differences between social media and the general Web will be clarifi ed fi rst, from a viewpoint of interactions. Then various types of social big data applications that seem promising from the viewpoint of enterprise use (i.e., business use) rather than from the viewpoint of personal use will be described based on the characteristics. Furthermore, examples of hypotheses are described by using the MiPS model introduced previously as well as the analysis scenarios and required tasks.