chapter  5
Basic Concepts in Data Mining
Pages 13

This chapter describes basic concepts in data mining, typical tasks for data mining, and basic data structures as targets of data mining.

First, the fundamental concepts of data mining [Han et al. 2006, Tan et al. 2006], which can be used as principal techniques for constructing hypotheses in the analysis of social big data, will be briefl y described. Data mining is, in a nutshell, to discover frequent patterns and meaningful structures appearing in a large amount of data used by applications. Principal techniques, such as multivariate analysis, for validating hypotheses in social big data will be explained in a separate chapter.