chapter  9
8 Pages

Explicit warnings for child-care products

ByMonica Trommelen, Simone P. Akerboom

Effective safety information should result in safe behaviour. Consumers’ responsiveness to safety information is strongly affected by perceived hazardousness (Donner and Brelsford, 1988; Friedmann, 1988; Otsubo, 1988; Young et al., 1990; Wogalter et al., 1991). Unfortunately, the perceived hazardousness for child-care products is low (Trommelen, 1994a). One of the factors that influences perceived hazardousness is the explicitness of warnings. Sherer and Rogers (1984) found that a more detailed and specific description of an event had a positive effect on severity ratings of possible injuries and on recall of the information. In addition, effects were also found on perceived hazardousness (Laughery and Stanush, 1989), and on the intent to act cautiously with a product (Laughery and Brelsford, 1991).