chapter  15
26 Pages

- Globalization, Localization, and Cross-Cultural User-Interface Design

User-interface (UI) design enables people around the world to access data and functions. Issues of effective communication for diverse sets of users can take various forms: internationalization of inputs and outputs, translation of text and messages, revision of graphics and text to localize the product/service, and implementation of new communication approaches, including cognitive and rhetorical techniques. Often, appropriate localization of the UIs of products/

services combines a mixture of partially universal and partially local solutions, depending on a needs analysis of the users and a business justižcation for globalization.