chapter  46
26 Pages

Putting Personas to Work: Employing User Personas to Focus Product Planning, Design, and Development

Personas are a relatively young and popular technique used to help bring users into the forefront of people’s minds during the difžcult process of developing products and services. Yet, for many practitioners, the persona method remains largely illdežned, haphazard, and mysterious. In this chapter, we present a simple framework for approaching the technique-the persona lifecycle-that sheds light on how personas žt into a standard development cycle. We then provide a little detail on two critical aspects of the method-creating and using personas. Our goal is to enable the reader to quickly and easily get started with the technique with a greater likelihood for success.