chapter  51
14 Pages

- Usability + Persuasiveness + Graphic Design = eCommerce User Experience

ByDeborah J. Mayhew

In 1995, most websites were informational rather than transactional, the dot-com boom was in its infancy, and the web development world was only just beginning to rub shoulders with the longstanding želd of software usability engineering. That year, Amazon and eBay were launched and Yahoo! was incorporated.