There are a lot of companies developing greener products and marketing the greener aspects of these products. Businesses boast of signi•cant sales from these eco-innovative goods. To understand the best techniques and processes used to make greener products, we will evaluate the practices of leading companies. In the end, we will determine which elements are the most common for success. I chose the companies in this study based on their notoriety for exemplary greener product programs, and many of them are the •rms that I have looked to for benchmarking purposes during my career.