chapter  24
12 Pages

Principles of Risk Communication

ByMichael L. Fischman, Lucy O. Reinke

Introduction............................................................................................................435 The Role of Risk Assessment and Risk Management..........................................436 Differing Perceptions of Risk................................................................................437 The Perspective of the Audience...........................................................................437 Presenting Information ..........................................................................................440 Conclusion .............................................................................................................444 References..............................................................................................................444 Further Reading .....................................................................................................445