ABSTRACT
The number of functionalities available in the modem car is increasing and, for many consumers, overwhelming. It is not only the variety of functions that are growing but also their heterogeneity compared to the classical set of functions that were necessary to operate a car only decades ago. A 'high-end' luxury vehicle in 1957 had only some functionalities. Nearly all the controls were for driving - but an FM radio was already on the center console indicating that more than driving was entering the driver space (Freymann 2006). Introduction of the "new" and the "next" functionality is no longer within the five plus year development cycle of the auto industry, but instead the pace of innovation is now set by the consumer electronics industry often working in "Internet time." Moreover, many of the new functions being introduced to the driver experience are not directly related to operating the vehicle and have their origin in other domains, rather they support connectivity and lifestyle while on the move.
