ABSTRACT

Chocolates and confectioneries have influenced mankind in its various tastes and forms ever since they were first made. Consumers of all age groups prefer chocolate and confectionery products because of their attractive color, appearance, and flavor. Nowadays, varieties of products have gained importance due to their delicious taste and shelf life, making a direct impact on demand. All of these delicious products range from colorful wrapped chocolates to chocolate bars, baking chocolate to cocoa powder. The chocolate and confectionery category, the second largest packaged food segment, has been growing steadily in all regions over the last few years. Globally, chocolate confectionery is the largest sector in terms of value, accounting for almost 60% of total sales.