ABSTRACT
ABSTRACT: Mass customization has recently received a significant amount of attention by architects in order to satisfy the customer`s needs. As the time passes, the customers and their wills are going to be in the first stage of importance. This revolution will lead to the era that products are adapted to such an individual levels –because of individual needs-that two items are barely the same. For many products, it will be possible to offer much freer or infinite choices that are made by customers but in architecture due to some basic rules and restriction the allowed level of modification must be devised during design process. There are some definition that may affect the design process such as, financial reserves, matter of time, and adjustment of customer interfere with the design process. Mass customization can be effectively achieved through design, in particular during the conceptual design and preliminary development stages.
