chapter  7
16 Pages

Mainland Chinese Outbound Tourism to Asia: Recent Progress

ByHanqin Qiu, Lei Fang

With a recorded history of over 5,000 years and a land area of 9,600,000 square kilometers, China is well endowed with its rich cultural and natural resources. However, the great potential for developing tourism was not recognized until 1978 when China’s top leaders realized the importance of economic reconstruction and decided to implement open-up policy. As a result of this economic and political reform, tourism industry has been influenced significantly.