chapter  9
18 Pages

Mainland Chinese Outbound Tourism to Europe: Recent Progress

ByBerenice Pendzialek

Tourism .......................................................................................................162 9.5 Conclusion: Potentials and Future Expectations .........................................164 References .............................................................................................................165

Outbound tourism has been developed as a nonexotic activity for Chinese citizens through the years. It was not encouraged during the time of Mao; however, this started to change by the time of China’s “reform and opening” policy, led by Deng Xiaoping in 1978, as the country began its transformation as a key global player. Economic prosperity and social stability brought the possibility of recreational activities, first within China and, second, across its borders. With the inclusion of the United States on the Approved Destination Status (ADS) list in 2007 and Canada in 2010, the majority of tourism attractions worldwide are now authorized for Chinese outbound tourists. Furthermore, the ease of visa procedures and increased air connectivity have been favorable for the development of Chinese outbound tourism worldwide.