chapter  14
16 Pages

Chinese Outbound Tourists’ Shopping Behavior

ByFang Meng, Pei Zhang

Nowadays, due to the increasingly leisure-oriented setting for shopping in a destination, shopping has become a major leisure activity for many tourists and one of the most significant expenditure categories on vacations and trips (Littrell et al., 1994; Snepenger et al., 2003; Yuksel and Yuksel, 2007). In many circumstances, the shopping opportunity functions as the attraction itself (Reisinger and Turner, 2001). Shopping activity is particularly important to international tourists, who are likely to spend larger amounts of money on souvenirs and goods that may not be readily available or affordable in their home country (Dimanche, 2003; Jansen-Verbeke, 1991; Timothy and Butler, 1995).