New Perspective for Research Methodology in the Era of China Outbound Tourism 2.0: A Practitioner’s Observation

Outbound Tourism 2.0 ................................................................................341 21.4 Long-Standing Obstacles in Conducting Researches on Chinese

Outbound Tourists .......................................................................................342 21.5 Research Program in China Tourism 2.0: How to Find Out the

Missing Pieces of a Jigsaw Puzzle? ............................................................343 21.6 Conclusion ..................................................................................................346 References .............................................................................................................346

Based on the statistics issued by China National Tourism Administration, the total number of Chinese outbound tourists is actually 5 times of the figure recorded 1 decade ago.1