ABSTRACT
Over the past 2 decades, the global tourism destinations have witnessed a drastic growth in Chinese visitors. As the largest outbound tourism market since 2012, China remained on the top of the global spenders’ list with a tourism expenditure of US$129 billion in 2013, an increase of almost tenfold since 2000, when it ranked 7th. In fact, China has surpassed the second and third largest spenders the United States and Germany with a gap stretched to over US$42 billion in 2013 (UNWTO, 2014).
