ABSTRACT
Adventure tourism is that the tourism subjects with individuals or teams go to a relatively remote and original place, for a variety of outdoor tourism activities. Generally, it needs professional guides and special sports equipment. The tourists can have exciting and unusual experience in the activities[1]. Nearly 30 years, foreign related studies focus on safety and risk of adventure tourism[2,3], adventure tourism market[4], the influence of adventure tourism[5,6], etc. Domestic researches mainly concentrate on the introduction of overseas studies, the description of domestic related activities and the exchange of experience. The purpose is that the scientific development and standardized management of adventure tourism has sufficient basis, the research on the tourists’ perception of adventure
Tourist behavior intention is the specific activity and behavior tendency what tourists may be taken after they experience tourism product and service, there will be “revisiting willingness” and “recommendation intention” as measures of tourist behavior intention.
