The enlightenment and reference of industrial tourism development in Germany— a case study of Heilongjiang Province
ByZ. Yang
Pages 4

The enterprises can set up good image, improve management and enhance economic growth by developing industrial tourism. Consumers can know the manufactures in detail by experiencing producing process so as to trust the enterprise and the product. Industrial tourism is an effective means of propaganda, which is beneficial to develop its own brand image, promote the enterprise culture, and cultivate loyal customers. For example, old-train-taking trip for locomotive fans in Europe developed by German Rail Group has made the non-production economic benefits grow continuously for a dozen years.