chapter  10
14 Pages

Media education in Peru. A field full of opportunities

WithAna-María Cano-Correa, Rosario Nájar-Ortega

There is great diversity of educommunication experiences in Peru, projects and programmes that cover both traditional media and new digital media. However, its sustainability is precarious due to lack of resources, in the case of private organizations, or long-term policies when the promoter is the State. This scenario urgently calls for the development of strategic alliances among different stakeholders: The State, the NGOs, the private organizations, the media and the international and national cooperation agencies, under the leading role of the population, guarantee the effectiveness of these efforts. It is important to highlight the outstanding debt of the academy in relation to educommunication in Peru.