ABSTRACT
Supply chains are a hot management topic. Eyes are opening to a more global view of end-to-end material, information, and financial flows. As it is with most good ideas, commercial interest drives much of the hype. The management consulting industry contributes with new buzzwords to stimulate and sustain interest. So
supply chain
synthesis
and
demand flow leadership
debut in press releases and seminars. Substantial contingents of software purveyors also vocalize the concept. Companies investing millions in new systems do not want yesterday’s solutions.
