ABSTRACT
Edward Lloyd is one of the forgotten pioneers of the Cheap Press of the nineteenth century. This chapter focuses on some of the technological developments that he brought to Fleet Street. From the very beginning of his career, Lloyd was quick to seize any opportunity that might benefit his business. In 1847, Lloyd, looking for improvements to enhance the desirability of his newspaper, announced that soon it would be enlarged, printed on improved paper, and with new type specially cast by Samuel Sharwood of the Austin Letter Foundry, Aldersgate Street. Richard Hoe had been so keen to supply one of his presses to the London newspaper trade that he let Lloyd have it at a 50% discount. Lloyd also placed many advertisements in newspapers offering twelve shillings per hundredweight of scrap paper and best prices for used matting, tarpaulins and other waste material to supply his mills.
