chapter  8
16 Pages

FACTORS AFFECTING THE PURCHASING BEHAVIORS OF PRIVATE SHOPPING CLUB USERS : A STUDY IN TURKEY

Since technological improvements have provided advantages of convenience in business and as the Internet’s widespread usage is increasing all around the world, existing companies have started adapting and integrating their existing business models to the electronic environment with recent entrepreneurs; the result, obviously, is that novel business models have started to appear. One of these  is online shopping, which is growing in Turkey as well as all over the world. As a result, modern business models that have come into existence have brought in new perspectives in the e-commerce sector due to improvements in online shopping. In recent years, “Private

8.1 Introduction 135 8.2 Background 137

8.2.1 E-Commerce and Online Shopping 137 8.2.2 E-Commerce Success Factors and Previous

Modeling Approaches 138 8.3 Technology Acceptance Model with Multiple

Regression Analysis 140 8.4 Future Research Directions 148 8.5 Conclusion 148 References148

Shopping Clubs (PSCs)” have emerged as a new type of business model with branch categorizations on online shopping websites, making them popular business models that encourage fast shopping for customers.