ABSTRACT
This chapter presents a first step in the reconceptualization of the modern business corporation. It also presents the twin foundations of a “humanomics” approach to political economy policymaking. The chapter examines how two publicly held corporations, Ben & Jerry’s Homemade, Inc. and The Body Shop International PLC, noted for their financial success and their unusual degree of social consciousness, have implemented a humanomics approach to business operations. It considers the twin foundations of a humanomics approach. It discusses two leading-edge, publicly held corporations, Ben & Jerry’s Homemade, Inc. and The Body Shop, and their efforts to implement a humanomics approach to contemporary business. The chapter examines the implementation of a humanomics approach through a close look at two companies widely noted for both their financial success and their unusual degree of social consciousness. It analyzes the founders’ business philosophies and their embodiment in corporate objectives.
