ABSTRACT

The price that Russian manufacturing has to pay today for almost a century of "hothouse conditions"— that is, the absence of competition—is enormous. When economic reforms began, it was hard to find people who knew the basics of entrepreneurship or managers in any field who could function in a decentralized market economy under conditions of competition. The preconditions determined the great difficulties faced in drafting and enacting legislation governing competition and in executing that legislation. Nevertheless, despite the relatively short period of its existence, several stages in the history of Russian competition legislation are already notable. Once competition developed, advertising began to play a greater market role. The content of advertising, aimed at servicing commercial turnover with the goal of stimulating sales, in the early 1990s generalized excessively and revealed an obvious disregard of the norms on unfair competition, specified in Article 10 of the Law on Competition.