ABSTRACT
Scholarly publishers can make money by selling as few as 1,500 copies, although they would rather publish books that will sell at least 3,000 or more copies. Publishers of scholarly books include commercial houses such as Basic Books, Beacon, Free Press, W. W. Norton; major university presses such as the University of Chicago Press or University of California Press; minor university presses; and professional monograph publishers such as Academic Press, Praeger Publishers, or Jossey-Bass. Scholarly publishers seek to publish books that will enhance their reputation as publishers of quality, "cutting-edge" books. That is, they will rely on scholarly peers rather than on editors to evaluate the academic merit of a work. In an effort to reduce slightly the impact of the used-book business, some publishers have begun sending out examination copies with one folio missing, so those complimentary copies cannot be sold in place of copies that provide a return to authors and publishers.
