ABSTRACT
Most items or goods manufactured in the United States are sold to the consumer through a distribution network of wholesalers and retailers. A wholesaler buys the product from the manufacturer, warehouses it in a strategically located facility, and resells it to retail stores or dealers in the local area. One of the ways books move from the publisher to the retail bookseller is through the facilities of a book wholesaler. Wholesalers in the United States sold primarily to the institutional market —that is, to schools, universities, and libraries of all kinds, rather than to the independent bookstore. The microfiche service to booksellers is a great selling tool for the publisher, since it lists and describes promotional campaigns of many titles. The prime consideration of the publishers, of course, is the ability to have their books located in regional warehouses throughout the United States, closer to the retail bookseller and available for immediate delivery upon demand.
