ABSTRACT
International sport business opportunities in and through sport are evident on a global scale. Sport knows no boundaries and moves easily across national and continental borders. Japan’s international sport business footprint is reinforced further by its committed sport sponsors. Sport sponsorships represent substantial parts of Sony, Panasonic, Toyota, Canon and Toshiba business portfolios. The attractive commercial power of international sport becomes unmistakable in a business portfolio analysis of some of the world’s most influential corporate and individual investors and multinational corporations. The broad scope of international sport business management entails transactions, interactions, activities and/or decisions across national borders and cultures. International management demands performing management tasks in a dynamic and heterogeneous business environment where parameters and variables change at different rates. International sport business involves international management. International management demands performing management tasks in a dynamic and heterogeneous business environment where parameters and variables change at different rates.
