Global Focus and Niche Strategies : Lessons from German and British Winners

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Global Focus and Niche Strategies

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Global Focus and Niche Strategies

Lessons from German and British Winners

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Edition 1st Edition

First Published 2020

Imprint Routledge

Pages 26

eBook ISBN 9780429316050

This chapter compares the best global niche, Mid-Cap champions from Germany and the U.K.