ABSTRACT
This chapter aims to probe how perceptions of the EU as propounded by Korean internet media have changed after the Brexit referendum. To do so, it analyses Korean YouTube videos released three years before and after the Brexit referendum in June 2016. Due to the wide distribution of smartphones among the Korean public, social media in general, and YouTube in particular, have a considerable and ever-increasing impact on public opinion in South Korea. The collected data has been analysed with software for automated text analysis (with particular attention to automated semantic network analysis) aiming to detect salient framings. This method adds to the arsenal of innovative methods in EU perceptions research. The results show that South Korea’s perceptions of the EU reflect the country’s regional and international challenges and domestic concerns.
