ABSTRACT
This chapter outlines the key elements to good storytelling, including things that make for great stories and things that lead to bad stories. It explains how successful and engaging stories should start, continue and ends. The chapter discusses various formats of storytelling and explain which ones work best for what types of stories. In some instances of storytelling, repetition has its place. In broadcast, journalists have the ability to end their pieces in a number of ways that will bring the story to a close. The reporter will summarize the story before signing off with his or her name and the station’s call letters. In print, repetition can provide cadence for the readers, giving them the sense that a fact is crucial to the overall story. Audiences have more choices than ever before when it comes to what media they will read, watch or otherwise consume.
