ABSTRACT

The study aims to analyze and empirically test the effects of the following: (1) attitudes, subjective norms, and perceived controls toward entrepreneurship education; (2) attitudes, subjective norms, and perceived controls toward entrepreneurial interests; and (3) entrepreneurship education toward interest in entrepreneurship at the University of Semarang. The sampling technique uses purposive proportional sampling. Data collection is done through a questionnaire. The analysis technique used is the SEM analysis method (Structural Equation Model) where PLS 3.0 software is used. The results of the study show that: (1) Attitudes, subjective norms, perceived controls influence entrepreneurship education. (2) Attitudes, subjective norms, perceived controls influence entrepreneurship interest. (3) Entrepreneurship education affects the interest in entrepreneurship. Thus the hypothesis is accepted.