ABSTRACT
This chapter looks at two architectural approaches to parametricism (architectural decision-making set by parameters which should yield a good design). The first, most commonly associated with parametric design, is aesthetic in intent and guides formal decisions. The second, associated with Building Information Modelling (BIM), is procedural in intent and guides who and how a building is produced. The essay examines the unfortunate and “schizophrenic” cultural divide between these two approaches (the design people being young and avant-garde; the BIM people being old and business-like) and suggests the advantages of thinking these two approaches together.
